How a Growth Marketing System Works

Updated 1/6/2022: Lean Marketing / Tabatha

Our two growth guys chat about how a growth marketing system works whether you’re a small business in Walnut Creek or a larger corporation in one of San Ramon’s Bishop Ranch business parks.

Jaime: Let’s talk about the acquisition marketing process. We always hear people coming to us saying “We need to do SEM. We need to do SEO. We need to do email marketing. We need to do influencer marketing.” What’s always interesting to me is they address tactical pieces immediately. Some will ask “What’s the strategy?” What I hear less about is the whole ecosystem of how all of these things work together.

Patrick: There’s almost always a quick move to discussing tactics ahead of goals, strategy, assets, etc. And, this usually turns out to be a waste of time in many projects I’ve been a part of – even with seasoned marketing execs. And, it’s usually the ones that haven’t spend much time with boots on the ground and understand what is truly possible within various channels and across the connected marketing framework.

Jaime: I think it’s what people know. I think these channels start to become a commodity when looked at separately where people feel they know they need certain things. Many people know they need paid search. Most people even start off with it because it’s how potential customers most immediately find your product. And then the next thing they do is …

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