Growth Marketing in the Walnut Creek, Lafeyette, San Ramon Areas

Updated 03/25/2022:  Internet Growth Marketing / Tabatha

From the small businesses of Downtown Walnut Creek to the larger businesses of the San Ramon and Bishop Ranch office parks, Internet marketing expertise is in demand to help connect digital audiences and retail shoppers to the incredibly diverse businesses throughout this special, East Bay commercial corridor.

Whatever the internet growth marketing you need, it has to have an actionable knowledge component to move forward. One of the things we do in the insight bucket, initially for start-ups, is we look at what we call pre-sights. With insights, you’re looking at data. You’re looking at responses to things.

But for pre-sights, we’re saying just set ourselves up for success. We want to know what a company does. And why do you do it? What is the industry and market pitch again? Do you have any insights? Have you done a SWOT analysis before you jumped into all of this?

Customers! Some stuff around the need to know who to go after and why is important. We can always ask this after we ask what the company does and why. But we really need to know who are your customers and why they should be your customers. Because sometimes people say,“Oh, yeah! We’ve already have customers onboard, so we’re doing well.” Well, it’s important to interview those customers and understand, based on the insight they will share, as to why they bought your product or service. Do you have any demographic assumptions? Is age a factor? Is gender a factor?

Is where you live a factor in people buying your stuff? Do you know any personas? What are you trying to solve in terms of a problem? What are the jobs to be done that are needed to accomplish these things? Again, we’re about your products, and the resources that you have also rolled up into these pre-sights.

Johnny Was of Walnut Creek